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Media and Entertainment Social Media Ranking by Engagement in India

The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
8% - ights/Rankings/Media-and-Entertainment-Social-Media-Ranking-by-Engagement-in-India

2023 Grammys at a Glance

The Grammys are a huge night for the music industry, and for social media. Check out our infographic to see just how much engagement there was on this year's awards night.
17% - ights/Infographics/2023-Grammys-at-a-Glance

Health and Beauty Social Media Ranking by Engagement

The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
10% - ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement

Internet Records Historic 1 USD Trillion Consumer Milestone

Comscore today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year...
17% - ights/Press-Releases/2023/1/Internet-Records-Historic-1-USD-Trillion-Consumer-Milestone

State of Digital Commerce

Our live State of Commerce webinar on January 26 shared the new digital commerce trends emerging as shoppers double down and continue to move more of their spending to online channels.
11% - ights/Presentations-and-Whitepapers/2023/State-of-Digital-Commerce

Advanced Audiences: From football fans to healthy lifestyles

Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
8% - ights/Blog/Advanced-Audiences-From-football-fans-to-healthy-lifestyles

Food and Grocery Social Media Ranking by Engagement

The food and grocery industry in India is a large and diverse sector that includes a wide range of products, from packaged foods and beverages to fresh produce, meat, and dairy. It’s a sector that has been growing rapidly, driven by a growing population,...
12% - ights/Rankings/Food-and-Grocery-Social-Media-Ranking-by-Engagement

Así es como la cancion de Shakira y Bizarrap impacto a Casio Ferrari Rolex y Twingo en las redes sociales

El músico urbano Bizarrap hizo pública su BZRP Music Sessions #53, esta vez con la colaboración de la cantante colombiana Shakira. A las pocas horas del lanzamiento, la nueva canción se había apoderado de las redes sociales, al igual que la popularidad...
13% - ights/Blog/Asi-es-como-la-cancion-de-Shakira-y-Bizarrap-impacto-a-Casio-Ferrari-Rolex-y-Twingo-en-las-redes-sociales

Automotive Social Media Ranking by Engagement

Motorcycle and automotive manufacturers to news sites and car service centers span the top social properties in India in the Automotive category, which has a cross-platform audience on Facebook, Twitter, and Instagram of more than 150 million people who...
6% - ights/Rankings/Automotive-Social-Media-Ranking-by-Engagement

The Wrap on the Golden Globes 2023

The Golden Globes started 2023 out strong for awards shows on social media.
12% - ights/Infographics/The-Wrap-on-the-Golden-Globes-2023