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Google Sites Has the Most Engaged Audience Amongst Top 10 Italian Video Properties

In Italy, there were 28.5 million viewers of online video via home and work computers in October 2013; this is 88.5 percent of the online Italian population. A ranking of the top 10 video properties shows that Google sites had the largest audience during...
10% - ights/Infographics/Google-Sites-Has-the-Most-Engaged-Audience-Amongst-Top-10-Italian-Video-Properties

Retail is the Fastest Growing Usage Category on Smartphones in Italy

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience,...
10% - ights/Infographics/Retail-is-the-Fastest-Growing-Usage-Category-on-Smartphones-in-Italy

Users Engage with Major Social Networks Predominantly via Mobile

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops,...
10% - ights/Infographics/Users-Engage-with-Major-Social-Networks-Predominantly-via-Mobile

comScore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
10% - ights/Infographics/comScore-Q1-2016-Advertising-Benchmarks

Brexit 4 ways the EU referendum influenced internet consumption

The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions,...
10% - ights/Infographics/Brexit-4-ways-the-EU-referendum-influenced-internet-consumption

Indonesia Video Leaning Towards Shorter-Form Content on Desktop

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. Here are key findings uncovered for the Indonesia market.
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Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
10% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

Dutch Engage 2x More with Airbnb Sites vs Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience...
10% - ights/Infographics/Dutch-Engage-2x-More-with-Airbnb-Sites-vs-Hotels-Category-Average

Video serves a Social Media ace for Roland-Garros content

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media...
10% - ights/Infographics/Video-serves-a-Social-Media-ace-for-Roland-Garros-content

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016...
10% - ights/Infographics/Dutch-Spend-Half-of-Desktop-Time-Watching-Videos