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The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how...
45% - ights/Presentations-and-Whitepapers/2017/The-2017-US-Mobile-App-Report

UKOM Insights – 18-24s and Traditional News Brands

What’s the significance of traditional news brands in the online lives of young audiences? It is no secret that the role of social media sites in breaking news and influencing readers has never been greater. Few would disagree that these had a major role...
4% - ights/Presentations-and-Whitepapers/2017/UKOM-Insights-18-24s-and-Traditional-News-Brands

comScores 2017 US Mobile App Report Available for Download

comScore, Inc. today published The 2017 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on mobile apps, which now drive the majority of digital media usage in the U.S....
65% - ights/Press-Releases/2017/8/comScores-2017-US-Mobile-App-Report-Available-for-Download

Getting Back to the Advertising Metrics That Matter

Since comScore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers. The response to the news has been quite positive with many questions...
30% - ights/Blog/Getting-Back-to-the-Advertising-Metrics-That-Matter

Is LATAM Leading the Way for the Ride Sharing Economy

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of selected competitors in other regions
24% - ights/Blog/Is-LATAM-Leading-the-Way-for-the-Ride-Sharing-Economy

Who is Winning the Global Instant Messaging Battle?

Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands appears to be linked to geography.
36% - ights/Blog/Who-is-Winning-the-Global-Instant-Messaging-Battle

Global, Mobile and Marketplace Driven Shoppers Webinar

This webinar, co-presented by Louis DeJianne of UPS and Andrew Lipsman of comScore took an in-depth look at the evolution of e-commerce across devices and marketplaces and what these changes mean for retailers in the digital age.
10% - ights/Presentations-and-Whitepapers/2017/Global-Mobile-and-Marketplace-Driven-Shoppers-Webinar

Which Global Content Categories are Mobile First

Mobile devices account for around 7 of every 10 digital minutes in the 14 markets analysed, but smartphone and tablet share within particular content categories exhibits variances that advertisers and content owners can benefit from understanding.
17% - ights/Blog/Which-Global-Content-Categories-are-Mobile-First

Top 10 Burning Issues in Digital Whats the Common Thread

Today we released our latest report, Top 10 Burning Issues in Digital, to provide comScore’s perspective on the most pressing issues, topics and trends driving debate in the digital media industry. The report was inspired by a 2013 blog post by our CEO...
13% - ights/Blog/Top-10-Burning-Issues-in-Digital-Whats-the-Common-Thread

comScores Latest Report Top Ten Burning Issues in Digital Available for Download

comScore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers...
27% - ights/Press-Releases/2017/8/comScores-Latest-Report-Top-Ten-Burning-Issues-in-Digital-Available-for-Download