Search for "company with 75M monthly users app NYSE 2015" returned 5465 matches

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
19% - ights/Videos/Presentation/What-s-needed-to-make-data-truly-actionable

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
11% - ights/Videos/Presentation/How-do-you-evaluate-quality-delivery

Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
11% - ights/Videos/Presentation/What-are-the-metrics-that-matter

Q3 2016 Digital Commerce Hits 84 Billion as MCommerce Accounts for 20 of Sales for 1st Time

With Thanksgiving right around the corner, Americans are gearing up for their favorite seasonal pastimes: feasting with family and friends, watching football, and holiday shopping for their loved ones. While comScore plans to release its holiday season...
13% - ights/Blog/Q3-2016-Digital-Commerce-Hits-84-Billion-as-MCommerce-Accounts-for-20-of-Sales-for-1st-Time

Legal Strategy Webinar

With comScore's local television and advanced demographics information, you can easily target viewers seeking legal counsel and improve your media ROI.
14% - ights/Presentations-and-Whitepapers/2016/Legal-Strategy-Webinar

Publishers: Prove your quality to reclaim market share

In this presentation, Martin Bromfield, VP Advertising EMEA, comScore provides insights into whether premium publishers hold a premium audience relationship, looking at key insights into how publishers can convince buyers of media quality to reclaim market...
10% - ights/Presentations-and-Whitepapers/2016/Publishers-Prove-your-quality-to-reclaim-market-share

Variety Big Data Summit: Remarks by Gian Fulgoni

As we look ahead to 2017, what trends will we see emerge for our industry? How will cross-platform media usage impact advertising, mobile, video, retail and more? Take a look at our CEO Gian Fulgoni's remarks about the state of our industry at the recent...
18% - ights/Presentations-and-Whitepapers/2016/Variety-Big-Data-Summit-Remarks-by-Gian-Fulgoni

The Seasonality of Sports Explored Through Digital Audience Ratings

Not surprisingly, we see that Sports as a digital content category has some of the most pronounced seasonality effects, and this is especially true for the individual professional sports league properties. To show just how much our interest in the various...
36% - ights/Blog/The-Seasonality-of-Sports-Explored-Through-Digital-Audience-Ratings

An Inside Look at Sophisticated Invalid Traffic

Timur Yarnall, SVP Advertising Platforms & Corporate Development at comScore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was originally published by IAB Europe on November 8th.
23% - ights/Blog/An-Inside-Look-at-Sophisticated-Invalid-Traffic

comScore and MediaMath Release New Research on Programmatic Buying in Latin America

comScore and MediaMath today released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies, publishers and technology companies to consider in order for...
33% - ights/Press-Releases/2016/11/comScore-and-MediaMath-Release-New-Research-on-Programmatic-Buying-in-Latin-America