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Reach vs Ratings Bridging the Divide Between TV and Digital Metrics
There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views...
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ights/Blog/Reach-vs-Ratings-Bridging-the-Divide-Between-TV-and-Digital-Metrics
Ipsos y comScore Anuncian Acuerdo para Conectar Audiencias Online y Offline y el Consumo de Medios en Mexico
comScore, Inc. , a leading cross-platform measurement company, along with Ipsos, the 3th worldwide market research Company announced today the launch of a new fused solution to measure offline and online media consumption and lifestyle habits of Mexican...
35% -
ights/Press-Releases/2016/6/Ipsos-and-comScore-Announce-Partnership-to-Connect-Online-and-Offline-Audiences-and-Media-Consumption-in-Mexico
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success.
12% -
ights/Presentations-and-Whitepapers/2016/Fail-Early-and-Fail-Often-What-Data-Reveals-about-Social-Success-in-2016
What Millennials YouTube Usage Tells Us about the Future of Video Viewership
comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users...
23% -
ights/Blog/What-Millennials-YouTube-Usage-Tells-Us-about-the-Future-of-Video-Viewership
comScore and xAd Partner to Provide Global Measurement Solution
xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links...
31% -
ights/Press-Releases/2016/6/comScore-and-xAd-Partner-to-Provide-Global-Measurement-Solution
Video serves a Social Media ace for Roland-Garros content
The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media...
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ights/Infographics/Video-serves-a-Social-Media-ace-for-Roland-Garros-content
Fraude Publicitario Un Nuevo Villano en la Industria Digital
Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all,...
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ights/Blog/Ad-Fraud-Digitals-Newest-Bad-Guy
The Value of a Digital Ad
Joris Goossens, VP Sales, Benelux, the Nordics & Russia, comScore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’.
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ights/Presentations-and-Whitepapers/2016/The-Value-of-a-Digital-Ad-TNS-Marketing-to-the-Connected-Consumer
How delivery and brand/sales impact can drive digital advertising ROI
In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed.
4% -
ights/Presentations-and-Whitepapers/2016/How-delivery-and-brand-sales-impact-can-drive-digital-advertising-ROI
Roku Leads OTT Streaming Devices in Household Market Share
Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles, smart TVs and Blu-ray players are commonly connected...
41% -
ights/Blog/Roku-Leads-OTT-Streaming-Devices-in-Household-Market-Share
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