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El auge global de la Television Conectada CTV

The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
54% - ights/Blog/Global-rise-of-CTV

Comscore Scores Expanded Partnership with the Green Bay Packers

As the NFL kicks-off its 2023-2024 season, Comscore announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation’s oldest professional sports teams.
17% - ights/Press-Releases/2023/9/Comscore-Scores-Expanded-Partnership-with-the-Green-Bay-Packers

Las cifras detras de la revolución del Streaming en America Latina

¿Eres un amante del contenido en streaming? No te pierdas la oportunidad de explorar las cifras y las principales tendencias en el mundo del streaming en América Latina. En Comscore, hemos recopilado datos exclusivos que revelan el emocionante crecimiento...
4% - ights/Infographics/Las-cifras-detras-de-la-revolucion-del-Streaming-en-America-Latina

College Football Takes Over Portland OR

College football had a strong performance in the Portland, OR market this week across broadcast channels.
10% - ights/Blog/College-Football-Takes-Over-Portland-OR

Sports and Spanish Language Series Shine in Miami FL

Broadcast series had a strong performance in the Miami, FL market this week, with each of the top five series earning a rating of 6.5 or higher.
10% - ights/Blog/Sports-and-Spanish-Language-Series-Shine-in-Miami-FL

Omnicom - Comscore Trainings


20% - ights/Events-and-Webinars/Course/Omnicom-Comscore-Trainings

Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
13% - ights/Blog/Representation-in-media-Taking-a-cue-from-BillionGirlSummer

PreSeason Football Continues Success in Phoenix AZ

It was all about sports on broadcast networks in Phoenix, AZ this week.
9% - ights/Blog/PreSeason-Football-Continues-Success-in-Phoenix-AZ

2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
7% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Streaming

2023 FIFA Womens World Cup 2023 on Social Media

On August 20th, the 2023 FIFA Women’s World Cup came to a thrilling conclusion. This year’s tournament set new standards versus previous years’, while packed stadiums and a surge in digital presence on social media platforms indicate a booming interest...
9% - ights/Blog/2023-FIFA-Womens-World-Cup-2023-on-Social-Media