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Romneys Online Advertising Ramps Up as Obama Ads Tick Down in July
One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online fundraising or online advertising.
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ights/Blog/Romneys-Online-Advertising-Ramps-Up-as-Obama-Ads-Tick-Down-in-July
Power of Like CPG
In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their...
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ights/Presentations-and-Whitepapers/2012/Power-of-Like-CPG
2014 Venezuela Digital Future in Focus
The “2014 Venezuela Digital Future in Focus” report shares annual highlights of the state of internet in Venezuela.
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ights/Presentations-and-Whitepapers/2015/2014-Venezuela-Digital-Future-in-Focus
Push Play: Is your video strategy driving results or stuck on “Pause"?
Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
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ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-EMEA
Retail Categories Continue to Highlight Major Shifts during Pandemic
The retail sector has been widely discussed in the news lately, with store closures for well-known brands, furloughed employees, and stock prices dropping upwards of 75 percent from their February 2020 highs.
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ights/Blog/Retail-Categories-Continue-to-Highlight-Major-Shifts-during-Pandemic
In-Home Data Usage Increases During Coronavirus Pandemic
With millions more people working from home and at least 70 percent of American schools shutting down amidst the COVID-19 pandemic, in-home data usage is – unsurprisingly – on the rise.
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ights/Blog/In-Home-Data-Usage-Increases-During-Coronavirus-Pandemic
Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP
vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.
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ights/Presentations-and-Whitepapers/2015/Introduction-to-vCE-in-DoubleClick-An-Effortless-Actionable-and-Trusted-GRP
Push Play: Is your video strategy driving results or stuck on “Pause"?
Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
11% -
ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-US-CA
Push Play: Is your video strategy driving results or stuck on “Pause"?
Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
11% -
ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-APAC
comScore in Journal of Advertising Research on How Mobile Marketing Dynamics Are Shaping the Future of Retail
In the following article entitled “The Future of Retail is Mobile,” comScore Co-Founder and CEO Gian Fulgoni is joined by comScore VP of Marketing and Insights Andrew Lipsman in describing why mobile—more than any other platform—is destined to shape retail...
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ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Mobile-Marketing-Dynamics-Are-Shaping-the-Future-of-Retail
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