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Where is Webvan when you need them?
Internet veterans will recall Webvan, the failed online attempt to offer home delivery of groceries. Before folding in July 2001, Webvan burned through about $1 billion in capital.
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ights/Blog/Where-is-Webvan-when-you-need-them
How Multi Screen Consumers Are Changing Media Dynamics
The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Although millions of consumers continue to watch their programming from the "traditional"...
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ights/Presentations-and-Whitepapers/2012/How-Multi-Screen-Consumers-Are-Changing-Media-Dynamics2
Great China Trip!
Last week, Gian Fulgoni and I were in China as guests of Baidu, the leading Chinese Search Engine. Baidu had invited Gian to participate in the “The Baidu World Conference 2008” in Shanghai, China on June 5th. Not only did we meet many industry leaders...
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ights/Blog/Great-China-Trip
Mobile Device Usage Singapore vs Hong Kong
Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares....
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ights/Blog/Mobile-Device-Usage-Singapore-vs-Hong-Kong
Global, Mobile and Marketplace Driven Shoppers Webinar
This webinar, co-presented by Louis DeJianne of UPS and Andrew Lipsman of comScore took an in-depth look at the evolution of e-commerce across devices and marketplaces and what these changes mean for retailers in the digital age.
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ights/Presentations-and-Whitepapers/2017/Global-Mobile-and-Marketplace-Driven-Shoppers-Webinar
Upgrade in Validating People & Impressions
Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move...
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ights/Presentations-and-Whitepapers/2014/Upgrade-in-Validating-People-Impressions
Lecciones Aprendidas en Publicidad Digital
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
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ights/Presentations-and-Whitepapers/2015/Lessons-Learned-in-Digital-Advertising2
Google Names comScore to Measurement Partner Program
As you may have seen announced at the Google Marketing Live Event, Google just unveiled its Measurement Partner Program, which is designed to make it easier for advertisers to source trusted, third-party measurement providers. The program aims to improve...
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ights/Blog/Google-Names-comScore-to-Measurement-Partner-Program
2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163...
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ights/Presentations-and-Whitepapers/2014/2014-Online-Marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.
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ights/Videos/Interview/As-Merger-Closes-Rentrak-comScore-Push-New-Model-For-Media-Measurement
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