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Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™
Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
11% -
e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences
How Pursuit Channel Drove Automotive Win with Comscore TV
This webinar features Gordon Jones and Lisa Casparian presenting an automotive case study with Pursuit Channel.
14% -
ights/Videos/Interview/How-Pursuit-Channel-Drove-Automotive-Win-with-Comscore-TV
Entertainment in 2022: The behavioural trends in the UK that are shaping the consumption of online music, video and OTT
A look at home entertainment in the UK, with a focus on digital music, video, and OTT.
29% -
ights/Presentations-and-Whitepapers/2022/Entertainment-in-2022
WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the expansion of their longstanding...
16% -
ights/Press-Releases/2022/3/WideOrbit-and-Comscore-Expand-Partnership-to-Power-Next-Generation-Automated-TV-Buying-and-Selling-at-Scale
Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond
The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting purveyors of misinformation unintentionally with advertising...
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ights/Blog/Combating-Misinformation-Warfare-Responsible-Action-During-the-Current-Conflict-and-Beyond
The Great Measurement Debate
Three of the most influential leaders in the space sit down with IAB CEO David Cohen to discuss where we need to go from here.
10% -
ights/Videos/Interview/The-Great-Measurement-Debate
Comscore CEO Bill Livek Announces Intention to Retire
Comscore announced today that following an extraordinary career over four decades in media measurement, Chief Executive Officer and Executive Vice Chairman Bill Livek has announced his intention to retire as CEO and transition to non-executive Vice Chairman...
19% -
ights/Press-Releases/2022/2/Comscore-CEO-Bill-Livek-Announces-Intention-to-Retire
Comscore Reports Fourth Quarter 2021 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2021.
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ights/Press-Releases/2022/2/Comscore-Reports-Fourth-Quarter-2021-Results
Winter Athletes Skyrocket on Social
Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.
10% -
ights/Blog/Winter-Athletes-Skyrocket-on-Social
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out
In this video interview with Beet.TV, Comscore's Chris Wilson explains how and why Comscore Everywhere is coming to market.
12% -
ights/Videos/Interview/Comscore-s-Everywhere-Gets-A-Phased-Roll-Out
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