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Social Media Sites Capture a Third of Display Ad Impressions in Germany

More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment...
9% - ights/Infographics/Social-Media-Sites-Capture-a-Third-of-Display-Ad-Impressions-in-Germany

How Often Do French Smartphone Owners Access Automotive Sites

Smartphone adoption in France continues to grow rapidly with a 29 percent increase in smartphone users over the year. There were 27.8 million French smartphone owners in the three month average ending April 2013 and accessing automotive services (such...
9% - ights/Infographics/How-Often-Do-French-Smartphone-Owners-Access-Automotive-Sites

US Display Ad Viewability Rates Won’t Budge Still at 46 in 2014

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their...
9% - ights/Infographics/US-Display-Ad-Viewability-Rates-Won-t-Budge-Still-at-46-in-2014

Top 10 Estatisticas que Mostram como Economia Política Mobile Entretenimento podem Modificar o Consumo de Internet no Brasil

While it is perhaps not surprising that Brazil is the 1st largest internet population in Latin America with 84 million Unique Visitors per month, the use of the Internet in Brazil is being impacted for many different local changes which are, in many ways,...
9% - ights/Infographics/Top-10-Stats-to-Show-How-Economy-Politics-Mobile-Entertainment-Can-Change-Internet-Consumption-in-Brazil

25-34 Year-Olds are the Heaviest Mobile App Users in US

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old...
9% - ights/Infographics/25-34-Year-Olds-are-the-Heaviest-Mobile-App-Users-in-US

How Finland Online Users consume Content across Mobile Devices

While today’s Multi-Platform-Users’ ubiquitous media consumption provides publishers and advertisers with new playing fields and opportunities to engage with audiences, it also increases the need for platform-specific insights.
9% - ights/Infographics/How-Finland-Online-Users-consume-Content-across-Mobile-Devices

France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
9% - ights/Infographics/France-vs-Germany-How-Online-Users-Engage-with-Platforms-every-Month

Digital-native Millennials embrace traditional media outlets

As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile...
9% - ights/Infographics/Digital-native-Millennials-embrace-traditional-media-outlets

Devices and Demographics How Dutch women shop online

Online has become the jewel in the crown for even many bricks and mortar retailers. The category demonstrates an incredibly diverse mix of digital behaviours that can be analysed by demographics and device preferences, allowing players in this market...
9% - ights/Infographics/Devices-and-Demographics-How-Dutch-women-shop-online

Facebook retains Social Media crown for UK Millennials

The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics...
9% - ights/Infographics/Facebook-retains-Social-Media-crown-for-UK-Millennials