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comScore Q1 2016 Advertising Benchmarks
This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
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ights/Infographics/comScore-Q1-2016-Advertising-Benchmarks
Brexit 4 ways the EU referendum influenced internet consumption
The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions,...
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ights/Infographics/Brexit-4-ways-the-EU-referendum-influenced-internet-consumption
Indonesia Video Leaning Towards Shorter-Form Content on Desktop
Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. Here are key findings uncovered for the Indonesia market.
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ights/Infographics/Indonesia-Video-Leaning-Towards-Shorter-Form-Content-on-Desktop
Como vieron los Europeos la UEFA Champions League
The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
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ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League
Dutch Engage 2x More with Airbnb Sites vs Hotels Category Average
As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience...
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ights/Infographics/Dutch-Engage-2x-More-with-Airbnb-Sites-vs-Hotels-Category-Average
Video serves a Social Media ace for Roland-Garros content
The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media...
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ights/Infographics/Video-serves-a-Social-Media-ace-for-Roland-Garros-content
Dutch Spend Half of Desktop Time Watching Videos
As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016...
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ights/Infographics/Dutch-Spend-Half-of-Desktop-Time-Watching-Videos
Mobile App vs Mobile Browser
Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits?...
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ights/Infographics/Mobile-App-vs-Mobile-Browser
Signal and Telegram messaging apps' recent surge in engagement
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ights/Infographics/Signal-and-Telegram-messaging-apps-recent-surge-in-engagement
Online dating platform Bumble IPOs amidst strong online engagement metrics
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ights/Infographics/Online-dating-platform-Bumble-IPOs-amidst-strong-online-engagement-metrics
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