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Parenting in the Pandemic

The coronavirus pandemic has brought about significant change across the world, in every aspect of people’s lives, from work to home. For parent’s specifically, the pandemic brought about new challenges as they worked out home schooling strategies and...
34% - ights/Blog/Parenting-in-the-Pandemic

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
34% - ights/Blog/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement

Mobile Device Usage Singapore vs Hong Kong

Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares....
34% - ights/Blog/Mobile-Device-Usage-Singapore-vs-Hong-Kong

The 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform,...
34% - ights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report

Lifting The Lid On Ad Blocking And Ad Fraud

Ad fraud and ad blocking are two of the most critical issues facing the future of the digital industry, with fraudsters growing increasingly sophisticated day by day. In this presentation Mike Shaw, VP Sales of UK and Ireland at comScore lifts the lid...
34% - ights/Presentations-and-Whitepapers/2016/Lifting-The-Lid-On-Ad-Blocking-And-Ad-Fraud

How Often Do French Smartphone Owners Access Automotive Sites

Smartphone adoption in France continues to grow rapidly with a 29 percent increase in smartphone users over the year. There were 27.8 million French smartphone owners in the three month average ending April 2013 and accessing automotive services (such...
34% - ights/Infographics/How-Often-Do-French-Smartphone-Owners-Access-Automotive-Sites

Asia-Pacific Online Gaming


34% - ights/Press-Releases/2008/10/Asia-Pacific-Online-Gaming

Top Japan Web Sites


34% - ights/Press-Releases/2008/03/Top-Japan-Web-Sites

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report,...
34% - ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs

comScore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
34% - ights/Infographics/comScore-Q1-2016-Advertising-Benchmarks