Search for "lp pat-5" returned 1546 matches

Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
18% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

Russia News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour...
14% - ights/Infographics/Russia-News-Websites-Making-Headlines-for-Mobile-Consumption

Incoming DDEI Data Feed Specifications, Minimum (Client to Rentrak)


15% - ut/Incoming-DDEI-Data-Feed-Specifications-Minimum

comScore Releases Japan Desktop Online Video Rankings for April 2015

comScore, Inc. (NASDAQ: SCOR) today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016. The comScore data also...
18% - ights/Rankings/comScore-Releases-Japan-Desktop-Online-Video-Rankings-for-April-2016

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016...
14% - ights/Infographics/Dutch-Spend-Half-of-Desktop-Time-Watching-Videos

What Millennials YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users...
8% - ights/Blog/What-Millennials-YouTube-Usage-Tells-Us-about-the-Future-of-Video-Viewership

Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
8% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

Germany The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize.
17% - ights/Infographics/Germany-The-Rise-and-Growth-of-App-Usage

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and...
18% - ights/Blog/Snapchat-Breaking-into-the-Mainstream-as-it-Posts-New-Highs-Across-Age-Segments

U.S. News Consumption

Each month comScore creates a Data Insight presentation on a different topic in digital. In this May 2016 edition, the topic is "News Consumption".
23% - ights/Presentations-and-Whitepapers/2016/U.S.-News-Consumption