Search for "mobile Metrix" returned 3001 matches

Millennials Use More Apps but Spend a Greater Share of Time on Top Apps

In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In fact, half of Millennials’ total engagement on mobile...
63% - ights/Blog/Millennials-Use-More-Apps-but-Spend-a-Greater-Share-of-Time-on-Top-Apps

comScore Announces Launch of MMX Multi-Platform in the Netherlands

comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in the Netherlands to measure unduplicated audiences across desktop, smartphones and tablets in order to account for today’s total digital population. The new service builds...
64% - ights/Press-Releases/2016/9/comScore-Announces-Launch-of-MMX-Multi-Platform-in-the-Netherlands

Facebook retains Social Media crown for UK Millennials

The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics...
58% - ights/Infographics/Facebook-retains-Social-Media-crown-for-UK-Millennials

OpenTable Nike and United Airlines Top List of Highest Indexing Apps Among Affluent Users

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take a look at apps that skew heaviest among users in the...
69% - ights/Blog/OpenTable-Nike-and-United-Airlines-Top-List-of-Highest-Indexing-Apps-Among-Affluent-Users

The Impact of Mobile on the Retail Category in Canada

How Canadian retailers should adjust their digital marketing strategies to best engage with their multi-devices consumers today?
76% - ights/Infographics/The-Impact-of-Mobile-on-the-Retail-Category-in-Canada

Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
21% - ights/Blog/Part-2-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

Les Millennials continuent de stimuler le marche en ligne francais des detaillants de l habillement

Now that the sales season is over in France, the moment feels right to evaluate the state of the online market of apparel retailers in the country. In July 2016, the audience across all sites in the category was close to 18.5 million unique visitors,...
38% - ights/Infographics/Millennials-continue-to-drive-the-French-online-market-of-apparel-retailers

Part 1 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue,...
23% - ights/Blog/Part-1-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

comScore (NASDAQ: SCOR) today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom
38% - ights/Press-Releases/2016/9/comScore-Introduces-Mobile-Audience-Campaign-Reporting-in-Canada-and-the-United-Kingdom

The 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform,...
41% - ights/Presentations-and-Whitepapers/2016/The-2016-US-Mobile-App-Report