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comScore to Be Featured at UBS 45th Annual Global Media and Communications Conference
comScore today announced that its Senior Vice President of Commercial Mike Perlman will present during the UBS 45th Annual Global Media and Communications Conference in New York City.
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ights/Press-Releases/2017/12/comScore-to-Be-Featured-at-UBS-45th-Annual-Global-Media-and-Communications-Conference
Growing Number of Agencies Continue to Choose comScore as Local TV Currency in 2017
comScore today announced that a growing number of regional and local advertising agencies are continuing to choose comScore for their local TV currency, with 84 regional and local agencies signing new or expanded agreements in 2017 to use comScore’s local...
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ights/Press-Releases/2017/12/Growing-Number-of-Agencies-Continue-to-Choose-comScore-as-Local-TV-Currency-in-2017
MRC Grants comScore Media Metrix Continued Accreditation
comScore today announced the Media Rating Council (MRC) has continued its accreditation of Media Metrix, the company’s flagship syndicated digital audience measurement service. The Media Metrix measurement of digital desktop/laptop audiences was originally...
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ights/Press-Releases/2018/3/MRC-Grants-comScore-Media-Metrix-Continued-Accreditation
comScore Signs Expansion Agreement with Turner
comScore today announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and comScore’s Advanced Audiences™ segmentation. Turner already subscribes to comScore’s video on demand and core digital Media...
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ights/Press-Releases/2018/1/comScore-Signs-Expansion-Agreement-with-Turner
Thanksgiving and Black Friday Post Strong E-Commerce Growth Combining for More Than 39 Billion in Desktop Spending
comScore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending to surpass the billion-dollar threshold for the fourth consecutive...
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ights/Press-Releases/2017/11/Thanksgiving-and-Black-Friday-Post-Strong-E-Commerce-Growth-Combining-for-More-Than-39-Billion-in-Desktop-Spending
How Retailers Can Close the Loop between Planning and Sales in a Cross Channel Environment
No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but the potential payoff is huge.
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ights/Blog/How-Retailers-Can-Close-the-Loop-between-Planning-and-Sales-in-a-Cross-Channel-Environment
comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million US Homes
comScore today announced it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring...
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ights/Press-Releases/2018/2/comScore-Grows-TV-Measurement-Footprint-to-More-Than-69-Million-TVs-in-Over-31-Million-US-Homes
Cyber Monday Sees 3 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History
comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36 billion in desktop online spending, up 26 percent versus year...
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ights/Press-Releases/2017/11/Cyber-Monday-Sees-3-Billion-in-Desktop-Online-Sales-to-Rank-as-Top-US-Online-Spending-Day-in-History
Why Smart Speakers are Ready for Primetime this Holiday Season
One of the most interesting, and perhaps unexpected, tech product categories to emerge in recent years has been smart speakers (i.e. wireless speakers with integrated voice assistants). When Amazon first made the Echo widely available in 2015, many weren’t...
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ights/Blog/Why-Smart-Speakers-are-Ready-for-Primetime-this-Holiday-Season
comScore Secures Expansion Agreement with Cordillera Communication
comScore today announced an agreement with local broadcasting group Cordillera Communication, expanding its existing relationship to include local TV ratings for WLEX (NBC) in Lexington, Ky., KATC (ABC) in Lafayette, La. and KOAA (NBC) in Colorado Springs,...
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ights/Press-Releases/2018/1/comScore-Secures-Expansion-Agreement-with-Cordillera-Communication
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