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comScore and Warc Webinar: Lessons Learned in Digital Advertising


20% - ights/Presentations-and-Whitepapers/2014/comScore-and-Warc-Webinar-Lessons-Learned-in-Digital-Advertising

comScore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland

At this exclusive breakfast event in Helsinki, comScore announced the official launch of Mobile Metrix® in Finland.
20% - ights/Presentations-and-Whitepapers/2014/Mobile-Metrix-Finland-Launch-Event

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
20% - ights/Videos/Products/Lessons-Learned-in-Digital-Advertising

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been...
20% - ights/Presentations-and-Whitepapers/2014/Special-Event-Marketing-on-Social

UKOM Insights - Online Gambling

With the World Cup kicking off last week, online gambling sites have geared up for a busy month. UKOM approved comScore data shows that the online gambling category attracted 45% of all UK online adults in April 2018.
20% - ights/Presentations-and-Whitepapers/2018/Online-Gambling

The Danger of Trusting Advertising Truisms

This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions can open untapped opportunities.
20% - ights/Presentations-and-Whitepapers/2019/The-Danger-of-Trusting-Advertising-Truisms

New Canadian Trends in Online Sports Consumption

How have Canadians changed in the way they engage with sports media online, and how can marketers and media companies reach and influence them? Download the Comscore whitepaper.
20% - ights/Presentations-and-Whitepapers/2019/New-Canadian-Trends-in-Online-Sports-Consumption

The Emerging Electric Vehicle

Over a decade ago, Tesla emerged as a pioneer in the electric vehicle (EV) space. At the time, Tesla’s vehicles were so advanced that virtually no category competitor existed –and thus the Tesla brand quickly became synonymous with EVs. In our latest...
20% - ights/Blog/The-Emerging-Electric-Vehicle

Taking Your TV Campaign the Extra OTT Mile

Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.
20% - ights/Presentations-and-Whitepapers/2018/Taking-Your-TV-Campaign-the-Extra-OTT-Mile

State of OTT

Over-the-top (OTT) viewing has become a mainstream behavior in the United States with OTT households growing by more than 25 percent in the past two years. As new devices, services and content become available, it's more important than ever to stay informed...
20% - ights/Presentations-and-Whitepapers/2019/State-of-OTT