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I consumatori scoprono un nuovo interesse per progetti di fai da te e lavori per la casa durante il lockdown

As consumers across Europe adapt to the coronavirus pandemic, Comscore data has shown that many of those confined to home have decided to tackle home improvement projects they may have been putting off. With a combination of bank holidays and the desire...
99% - ights/Blog/Consumers-Turning-to-Home-Improvement-Projects-During-Lockdown

Indian Film Industry Forum

The webinars offer a space for dialogue with all stakeholders from the Indian Movies Industry on the impact of the COVID-19 pandemic.
99% - ights/Presentations-and-Whitepapers/2020/Indian-Film-Industry-Forum

Coffee with Comscore – Online Gaming in the UK

We held a “Coffee with Comscore” session to share insights into the online gaming industry in the UK, the demographics, platforms and trends which will help agencies and advertisers strategically reach their target consumers.
99% - ights/Presentations-and-Whitepapers/2020/Coffee-with-Comscore-Online-Gaming-in-the-UK

Investing in Uncertainty: Brokerage Shopping during Coronavirus

During this Coffee with Comscore webinar, we examined how consumer brokerage shopping behaviors have shifted over the last few months including looking into trended shopping volumes and top-shopped products, advertising messaging across top brands, brokerage...
99% - ights/Presentations-and-Whitepapers/2020/Investing-in-Uncertainty-Brokerage-Shopping-during-Coronavirus

Comscore to Present State of OTT Webinar on Evolving Consumption and Usage Trends

As over-the-top (OTT) viewing continues to be a mainstream behavior in the United States, the OTT industry is evolving. That is why Comscore is excited to present its 2020 installment of the industry-leading State of OTT webinar series on June 18, 2020...
99% - ights/Press-Releases/2020/5/Comscore-to-Present-State-of-OTT-Webinar-on-Evolving-Consumption-and-Usage-Trends

Summer holidays abroad or at home

With more countries lifting their entry quarantine rules, and the so called ‘travel corridor’ lists expanding, consumer holiday options are growing. We’ll take another look at the data to understand the appetite for holidays across the region.
99% - ights/Blog/Summer-holidays-abroad-or-at-home

As Work-From-Home Numbers Rise Due to the Coronavirus Pandemic Collaboration Tools See Spikes in Usage

With Covid-19 changing the ways in which U.S. audiences are using online tools for socialization and work, we are also seeing large shifts in engagement with conferencing and collaboration tools. This blog post examines trends in collaboration platforms...
99% - ights/Blog/As-Work-From-Home-Numbers-Rise-Due-to-the-Coronavirus-Pandemic-Collaboration-Tools-See-Spikes-in-Usage

3 Things Brands Should Consider Before Going Programmatic

Combating ad fraud, viewability and other issues so your ads have the best chance to make an impact. In this session Jacques Tchenio, VP Sales at comScore France reviews the importance of combating ad fraud, viewability and further issues.
99% - ights/Presentations-and-Whitepapers/2016/3-Things-Brands-Should-Consider-Before-Going-Programmatic

Non-Human Traffic and Its Impact on the Entire Digital Ecosystem


99% - ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-and-Its-Impact-on-the-Entire-Digital-Ecosystem

Keeping Brands Out of Bad Company

comScore Senior Vice President, Asia Pacific, Joe Nguyen presented at CASBAA’s International Conference on Making Online Advertising Click: Promoting Online Safety and Protecting Brand Integrity. In the panel discussion on Keeping Brands Out of Bad Company,...
99% - ights/Presentations-and-Whitepapers/2015/Keeping-Brands-Out-of-Bad-Company