2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reac...
Enter Generative AI Search
As Smart Speakers Evolve, So Do Consumers
Televisionation Comscore Update
ITVT/TVOT presents a new episode of “Televisionation,” a video/audio podcast exploring the advanced/interactive-TV industry.
Comscore and the Role of Privacy: Context and History of Online Measurement
Comscore's Work on Online Measurement in a Privacy-Forward Future
What happens to ad targeting if user tracking goes away?
Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...