#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Concert Movies Sing at The Box Office!
A Very Swift Episode
Representation in media: Taking a cue from #BillionGirlSummer
Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes...
Who is today’s Spotify Consumer?
Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...
Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caus...
2023 Grammys at a Glance
2022 Year in Review: Music Industry
Taylor Swift’s Midnights Takes Social by Storm
Fast Facts: Rihanna and the Super Bowl