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Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from Comscore MobiLens® Plus, 65% o...

How the “Buy Button” Can Help Fill the M-Commerce Gap

AppNexus Joins Comscore Industry Trust

Create a Better Digital Advertising Strategy with Actionable Insights in On...

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While thes...

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...