More Insights

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Comscore Plan Metrix, Now with Mobile Data!

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shi...

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and CNN today released a report, based on Comscore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a c...

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

What Potential Does Pinterest Have as an Advertising Platform?

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

Next iPhone Release Has Potential for a Huge Upgrade Cycle

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Why Are Millennials So Mobile?