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75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile
More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can allow agencies, publishers and advertisers to know where consumers spend the most of their time. Read more
The Split of Time Across Devices Is Influenced by Content Category
We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen on. Read more
Digital Consumer Behavior in Mexico
The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising. Read more
Top Properties in Argentina for News/Information Sites by Mobile Devices
The increasing adoption of mobile devices in the world has changed not only the communication landscape, but how we read the news now about what´s happening around us every day. Here are the top properties in Argentina for the News/Information Category by mobile device. Read more
Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. Read more
iOS App Users Skew Younger than Android Counterparts
iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. Read more
iPhone Users Earn Higher Income, Engage More on Apps than Android Users
The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. Read more
Smartphone Market Led by Android in Software, iPhone in Hardware
The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more
Half of UK Smartphones Run on Android
In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apples market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May... Read more
Spanish Smartphone Shoppers: iPhone vs Android
Mobile shopping is growing amongst Spains 24 million smartphone users. In the three month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile purchases range from clothing and accessories, to airline tickets and consumer electronics, but... Read more