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Data Gem Aug. 31, 2016 | Share

Pokémon GO Captures 9.5 Million Mobile Users in the UK, Ranking 9th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Read more

Data Gem Feb. 26, 2015 | Share

Mobile Metrix Reveals the UK’s Top Smartphone and Tablet Destinations

UKs Top Smartphone and Tablet Destinations

With the launch of comScore Mobile Metrix in the UK, comScore is able to report unduplicated audience sizes across app and browser usage, providing a comprehensive view of mobile audience reach on smartphone and tablet devices. Read more

Data Gem Aug. 28, 2014 | Share

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

Top 25 Mobile Apps by Unique Visitors

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. Read more

Data Gem Apr. 4, 2014 | Share

Smartphone Market Led by Android in Software, iPhone in Hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more

Data Gem Dec. 5, 2013 | Share

Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on Mobile Web

Leading Retailers

With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. As we explored in our recent whitepaper, a majority... Read more

Data Gem Aug. 1, 2013 | Share

Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May... Read more

Data Gem Feb. 27, 2013 | Share

Samsung Leads European Smartphone Market Ahead of Apple

European Smartphone Market Share

The number of European mobile owners using smartphones has grown by 30 percent over the last year to 136 million smartphone users in the three month average ending December 2012. December 2012 was also the first month all EU5 countries (Germany, Spain, UK, France and Italy) passed the 50 percent mark for smartphone penetration. Read more

Data Gem Oct. 22, 2012 | Share

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone Market

The iPhone Effect How the iPhone 5 is Making Waves through the Smartphone Market

In a new blog post, we took a look at the impact the iPhone 5 has had so far on the mobile industry. Learn more about the surprising repercussions of the iPhone 5 launch from the infographic below, and read the full blog post on the comScore Voices blog. Read more

Data Gem Sep. 21, 2012 | Share

iPhone 5 Release Drives More than 6 Million Searches on Day of Announcement

iPhone 5 Search Activity

The iPhone 5 announcement caused a flurry of online search activity as Apple once again proved its expertise in pulling off product launches recognized in the mainstream. On September 12, 3 million people in the U.S. conducted searches on the term “iPhone 5” amassing a total of 6.3 million searches on the term. The following day saw search levels... Read more

Data Gem Sep. 13, 2012 | Share

LTE Adoption Grows Nearly Tenfold in Past Year

4G LTE Adoption

Among the new features to be included in the iPhone 5, the capacity to support LTE network connectivity stands out as perhaps one of the most heavily-anticipated improvements to the device and one that represents a significant upgrade to the mobile web experience. Read more