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Data Gem Aug. 18, 2016 | Share

Olympics: Instagram takes gold medal for engagement in Rio 2016

Olympics: Instagram takes gold medal for engagement in Rio 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for the Olympics official website and the Sports category, not only in the host nation, but very noticeably... Read more

Data Gem Aug. 3, 2016 | Share

Brexit: 4 ways the EU referendum influenced internet consumption

Brexit: 4 ways EU referendum influenced internet consumption

The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions, while mobile devices played a key role for instant news. The ‘referendum effect’ also... Read more

Data Gem Jul. 7, 2016 | Share

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits? An analysis of the mobile landscape taken from comScore Mobile Advisor reveals the differences in... Read more

Data Gem Jun. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Read more

Data Gem May. 3, 2016 | Share

How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet. Read more

Data Gem Feb. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. Read more

Data Gem Feb. 4, 2016 | Share

Rising Importance of Mobile for Clothing Retailers

Mobile has become increasingly important component of UK consumers’ shopping habits

Mobile has become an increasingly important component of UK consumers’ shopping habits. An analysis on 10 leading clothing retailers in the UK reveals that consumers relied especially heavily on mobile devices to help with Christmas shopping in 2015. Read more

Data Gem Sep. 29, 2015 | Share

Over a quarter of UK smartphone users use their phones while watching TV

36.1% of UK Smartphone owners used their phone while watching TV. The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to align with, or disrupt TV advertising. Read more

Data Gem Jun. 11, 2015 | Share

The UK Goes Mobile

The UK Goes Mobile

The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet. Mobile* has also now become more engaging than deskstop, accounting... Read more

Data Gem Feb. 26, 2015 | Share

Mobile Metrix Reveals the UK’s Top Smartphone and Tablet Destinations

UKs Top Smartphone and Tablet Destinations

With the launch of comScore Mobile Metrix in the UK, comScore is able to report unduplicated audience sizes across app and browser usage, providing a comprehensive view of mobile audience reach on smartphone and tablet devices. Read more