Comscore Ranks Top UK Digital Media Properties for June 2015
London, UK, 6 August, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the Comscore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.9 million UK unique visitors accessed the Internet in June 2015 across desktop and mobile (smartphone and tablet) platforms. 45.4 million visitors accessed the Internet via desktop while 36.8 million users browsed the web via mobile devices. Download the full June 2015 UK Digital Market Overview here, which contains insights into multi-platform, mobile, smartphones, tablets, demographics and categories.
Google Sites ranked as the top property with over 46 million combined desktop and mobile Internet users. The majority of Google Sites’ audience visited from both desktop and mobile platforms (66 percent), while 28% visited exclusively from desktop and 7% were mobile-only users. Facebook was the second most popular online property with a multi-platform audience of 41 million, 25 percent of which were mobile-only.
Comscore Top 20 Digital Media Properties by Total Multi-Platform Unique Visitors
UK, Desktop Age 6+, Mobile Age 18+
Source: Comscore MMX Multi-Platform
|Unique Visitors (000)||Share (%) of Total Digital Population|
|Total Digital Population||Desktop Only||Multi-Platform (Desktop + Mobile)||Mobile Only|
|Total Internet Audience||47,933||23%||71%||5%|
|Mail Online / Daily Mail||27,393||25%||21%||54%|
|Wikimedia Foundation Sites||25,666||38%||24%||38%|
|Trinity Mirror Group||24,355||24%||12%||64%|
|Telegraph Media Group||18,931||30%||15%||55%|
For a more insights into current digital trends, download this month’s UK Digital Market Overview here.
To receive the monthly UK Digital Market Overview, please sign up here.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
UK Online Measurement Company (UKOM) is an industry governed multi-platform audience measurement in partnership with Comscore.
UKOM’s objective is to set and oversee the delivery of a credible industry standard for digital audience measurement. That means quantifying audiences in terms of people, not browsers or machines.