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Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you though...

Online Radio & Music Streaming

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Comscore Releases December 2014 U.S. Desktop Online Video Rankings

Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix® service showing that 195.7 million Americans watched online content videos v...

Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2014

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

App Wars: Does the little guy have a chance against Facebook, Apple & Googl...

How Facebook (and Twitter) are mastering mobile

Realizing the Promise of Programmatic through Comscore Industry Trust

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...

Comscore Releases December 2014 U.S. Desktop Search Engine Rankings

America's staggering mobility madness

Comscore Reports November 2014 U.S. Smartphone Subscriber Market Share

NCAA March Madness Online