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Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This pre...

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, Comscore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the...