#RIPGRPs: Evolving the Metrics That Move Us Forward
In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in India in 2025. Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Will Gen Z Turn Out to Vote in 2024?
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comsc...
Validate LDA Compliance with Comscore Campaign Ratings Measurement
Comscore Campaign Ratings Improves Demographic Targeting Through In-flight...
A Shifting Homeowners Insurance Market
In recent years, the cost of property insurance has dramatically increased in some cases, placing a heavy burden on homeowners.
Online Brokerage Shopper Trends in 2024
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...