The State of Social Media
This past holiday shopping season seemed to have a mixed storyline with fiscal cliff concerns combined with record Black Friday and Cyber Monday sales. In this presentation, Comscore Chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman, cover these trends and more in their analysis of the State of the U.S. Online Retail Economy in Q4 2012.
Here are some of the key insights provided in this presentation:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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