State of the US Online Retail Economy in Q4 2012
This past holiday shopping season seemed to have a mixed storyline with fiscal cliff concerns combined with record Black Friday and Cyber Monday sales. In this presentation, Comscore Chairman Gian Fulgoni and Vice President of Industry Analysis Andrew Lipsman, cover these trends and more in their analysis of the State of the U.S. Online Retail Economy in Q4 2012.
Here are some of the key insights provided in this presentation:
- Consumer sentiment is improving - Q4 2012 showed the lowest percentage of consumers rating the economy as 'poor' than any time in the last four years
- Despite falling short of forecasts, the 2012 holiday shopping season improved with a 14% growth rate and many product categories showing a year-over-year growth rates of 10% or more
- The market potential for digital wallets is strong but this payment technology has not yet reach critical mass; a few of the barriers include awareness, understanding of benefits and resistance to technology