More Insights

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys.

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Real Estate Trends Online

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this July 2016 edition, the topic is "Real Estate".

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Home Sweet Digital Home

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Home Improvement and DIY

Comscore Q1 2016 Advertising Benchmarks

State of the U.S. Online Retail Economy in Q1 2016