More Insights

Detroit’s Average Ratings Increase 2.3% Versus Prior Week

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.

Warner Bros. Discovery, Comscore & the Future of Currency at Scale

Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning into the need to...