The State of Social Media
Amidst a backdrop of TV and digital convergence, the demands on marketers and media companies to understand how the media landscape is evolving have never been greater.
In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead – and beyond. It is an exciting time in the media industry, and we hope this exploration of today’s key issues helps put the Cross-Platform Future in Focus.
Some key topics in the report include:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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