More Insights

Top Social Network Publishers by Advertising Exposed Reach %

Ads on Facebook.com reach 62 percent of Americans online, while ads on MySpace reach 24 percent.

Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...

Comscore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. Comscore ARS has been in the business of ad c...