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Brand Innovators Sports Marketing Upfronts

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...

California Rivals: Analyzing the 2021 National League Division Series Dodge...

Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented...

The Next Right Step with Carol Fabrizio

Report: The Premier League - State of Social and Home Kit Campaign Performa...

Sports TV in the UK: it’s always the season - Part 2

In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences...

Sports TV: it’s always the season - Part 1

Online Sports in Europe

Using Data to Drive Uplifting Stories

Online Sports in the Asia-Pacific Region

The UK Digital Landscape: One Year into the Pandemic

Navigating Limited Ad Spaces During Key Events

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

The Power of Sports Storytelling

Sports and Stories: A Q&A With Renata Policicio, VP of Research & Insights...

Let’s Play Ball - Social Baseball to Supercharge Your Social

3 Points to Consider when Posting Branded Content in the New Normal of 2020