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For the past nine years, Comscore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a...

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Comscore Reports May 2014 U.S. Smartphone Subscriber Market Share

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major mile...

The Perils of Survey Data in Cross-Platform Measurement

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Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

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Comscore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for May 201...

Comscore Releases May 2014 U.S. Online Video Rankings

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Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Spain vs. The Netherlands: The Digital Football Match

Comscore Releases May 2014 U.S. Search Engine Rankings

Digital Banking Industry Trends and Observations