More Insights

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S...

Are Mobile Operators Asking the Right Questions of their Subscriber Big Dat...

Users Engage with Major Social Networks Predominantly via Mobile

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time s...

Comscore Video Measurement Leading the Upfronts

Smartphone Market Led by Android in Software, iPhone in Hardware

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have...

2014 U.S. Digital Future in Focus

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

Consumers' Multi-Media Path to Purchase

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digi...

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...

Social Media Monetization in a Mobile First World

The Multi-Platform Majority is Here to Stay, and What This Means for Your W...

Comscore’s Approach to Capturing Value from Big Data Showcased in MIT Case...

A Commitment to Transparency

Winter Olympics 2014 - The Road to Sochi