More Insights

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

In a new blog post, we took a look at the impact the iPhone 5 has had so far on the mobile industry. Learn more about the surprising repercussions of the iPhone 5 launch from the infographic below, an...

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain th...