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For the past nine years, Comscore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a...

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Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices...

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Telecoms.com Interview with Brian Jurutka

Online Media Measurement: It’s Not Like Betamax Vs VHS

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Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

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Digital Banking Industry Trends and Observations

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Six Questions: Gian Fulgoni, Comscore

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5 Principles of Comscore Total Video