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Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shift...

It's Make it or Break it Time for the Fall TV Season

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Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria b...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

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The Rise of the Super Viewer and Why Advertisers Should Care

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Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

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How the Power of Habit Drives Mobile App Usage

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The 2015 U.S. Mobile App Report