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2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

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When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major mile...

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Amazon announced its foray into the smartphone market on Wednesday when it unveiled its highly anticipated Fire Phone. In what many would consider a bold strategic move, the online retail giant has op...

Telecoms.com Interview with Brian Jurutka

Online Media Measurement: It’s Not Like Betamax Vs VHS

How Better Measurement Can Bring More Brand Advertising to Digital

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Spain vs. The Netherlands: The Digital Football Match

Digital Banking Industry Trends and Observations

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

Six Questions: Gian Fulgoni, Comscore

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5 Principles of Comscore Total Video

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Captivating the Consumer in a Digital World