More Insights

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this...

How do Political Ads add Up?

Famous Family Movies

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

We are very excited to announce today the merger of two media industry measurement leaders, Comscore and Rentrak. The rationale for this merger is quite simple: together we have an improved ability to...

The Rise of the Super Viewer and Why Advertisers Should Care

Push Play: Is your video strategy driving results or stuck on “Pause"?

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Millennial habits

The 2015 U.S. Mobile App Report

Is the Future of TV Programmatic?

Media Planning with the Best of Both Worlds: TV & Digital

Cross Media

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopp...