Currency for How Media Actually Works Today
Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mob...
Next iPhone Release Has Potential for a Huge Upgrade Cycle
iPhone Users Earn Higher Income, Engage More on Apps than Android Users
The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone a...
Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...
Emmys By The Numbers
IAB Peru Interviews Jodi McDermott, Comscore Group VP
Comscore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our effo...
Is Mobile Bringing About the Death of the PC? Not Exactly
2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...
Captivating the Consumer in an Omni-Channel World: The State of Online Reta...
When Mobile Web Dominates Apps in an App-Dominated World
The Perils of Survey Data in Cross-Platform Measurement
Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...
Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile
Telecoms.com Interview with Brian Jurutka
Online Media Measurement: It’s Not Like Betamax Vs VHS
How Better Measurement Can Bring More Brand Advertising to Digital
Two Out of Five Hispanic Millennials are Mobile-Only Internet Users
Spain vs. The Netherlands: The Digital Football Match