More Insights

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone a...

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Comscore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our effo...