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Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Will digital ads outpace TV?

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specific...

THIS could boost ad spending

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The buying and selling of advertising is growing increasingly complex, with advertisers and agencies trying to reconcile multiple systems and a variety of data sources in order to successfully create...

The Future of Ad Performance and Effectiveness

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Invalid Traffic: Why it Matters and Why You Should Care

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

AppNexus Joins Comscore Industry Trust

Non-Human Traffic: Why It Matters and Why You Should Care

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Measurement of Fraudulent Traffic Must be Stricter

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014