More Insights

Comscore's read on Black Friday

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

2015 Online Auto Insurance Shopping Report

The 2015 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends and the attitudes and intentions of consumers shopping for auto insurance online. In addition, th...

Multi-Platform Media Planning in Practice

THIS could boost ad spending

Empowered Shoppers Propel Retail Change

Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase. For the fourth year in a row, c...

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The Rise of the Multi-Platform Viewer

It's Make it or Break it Time for the Fall TV Season

Today's Digital Consumer

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

How do Political Ads add Up?

Famous Family Movies

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care