More Insights

A Drive-in Dive Into Little Black Lie with Todd Theman and Tricia Grashaw

The Best Movie Endings with Jason Guerrasio

What will viewers watch on election night in battleground markets?

As we near Election Day 2020, Comscore took a closer look at the viewing trends in select battleground markets during this year’s unprecedented debate and election season to gain insights into where t...

Driven to Love Car Movies with Aimee Shackelford

TV Must Embrace Digital-Style Buying

We’re Breaking Silos for Audience-Based Buying

Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine t...

TV Ads Move Toward Cross-Platform Delivery

Local TV Buys Gain From Digital Insights

A Conservation Conversation with Nature Photographer Ben Hicks

Fearmongering in CTV Advertising

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

‘TV Will Never Be the Same’ After Addressability

The Convergence of Linear & OTT Measurement

State of Retail 2020 Webinar

2020 State of Retail

Traversing the Film Industry with Booze Traveler’s Jack Maxwell

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic

How U.S. Auto Shoppers are Adapting in the Age of Covid