More Insights

Comscore and the Role of Privacy: Context and History of Online Measurement

The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much...

What’s your cookie-free targeting strategy?

Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation so...