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Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The Future of Ad Performance and Effectiveness

At the inaugural Comscore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performanc...

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Invalid Traffic: Why it Matters and Why You Should Care

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

In this session at ARF Audience Measurement 2015, Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable im...

AppNexus Joins Comscore Industry Trust

Non-Human Traffic: Why It Matters and Why You Should Care

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Measurement of Fraudulent Traffic Must be Stricter

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...