More Insights

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

Infographic: Understanding ‘mobile first’ consumer behaviours

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top...

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Mobile’s Hierarchy of Needs

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

With a record $11.4 billion in domestic box office revenue reported by Comscore for 2016, the continued relevance and viability of the theatrical experience remains unquestioned. To wit, 28 films ecli...

Fantastic Franchises at the Summer Box Office

Mobile Matures as the Cross-Platform Era Emerges

A New Model For Cross-Platform Measurement

2017 U.S. Cross-Platform Future in Focus

What's Cooking with Food Delivery?

Why Marketers Need to Know About Advanced Currencies

Expectations from Snapchat

Unlocking Mobile Measurement for YouTube in the U.S.

The State of Digital

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years