2025 State of Programmatic Report
Comscore Expanding Total Home Cross Screen Measurement
Local TV Will Take National Spending
Fireside Chat with Lyle Schwartz and Aaron Fetters
In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in a...
"Measuring Television in the Programmatic Age" – Comscore in the Journal of...
A New Model For Cross-Platform Measurement
2017 U.S. Cross-Platform Future in Focus
In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for...
Why Marketers Need to Know About Advanced Currencies
The State of Digital
Future in Focus and Cross Media Insights for Latin America
Advanced TV Targeting Early In A Mega Trend
Variety Big Data Summit: Remarks by Gian Fulgoni
The New Digital Ecosystem: Navigating the Cross-Platform Reality
Comscore in Journal of Advertising Research on How Data Analytics, Social M...
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
Understanding CNN’s Unduplicated Cross-Media Audience Footprint