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Spain vs. The Netherlands: The Digital Football Match

Digital Banking Industry Trends and Observations

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our indust...

Six Questions: Gian Fulgoni, Comscore

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5 Principles of Comscore Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world...

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

Captivating the Consumer in a Digital World

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The Rise of Brands on Instagram

State of the U.S. Online Retail Economy in Q1 2014

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Internal Optimization – A Solid Path to External Monetization of Mobile Ope...

Mobile Path to Purchase

Digital Analytix Focus: A Simplified User Interface for Actionable Business...

What the Comscore-Yahoo Partnership Means for vCE Clients

State of Digital Advertising Q1 2014