The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regul...
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, au...