#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Consumer AI Tool Usage
Social Media Shines as Mobile Rises for Accommodation Content
Expanding Fast
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regul...
Comscore Taps Purchase Data To Help Measure Ad Impact
It's time to divest from the misinformation ecosystem: Why advertising resp...
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, au...
Three Trends Rebooting TV Measurement
Evolving YouTube Measurement with Google Ads Data Hub
Top 10 Burning Issues in Local Television
More Front-End Automation Needed For Addressable TV: DISH’s Arrix