2025 State of Programmatic Report
The advertising landscape is undergoing a significant shift towards privacy-conscious practices. Read more
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
Social Media Shines as Mobile Rises for Accommodation Content
Expanding Fast
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regul...
Comscore Taps Purchase Data To Help Measure Ad Impact
It's time to divest from the misinformation ecosystem: Why advertising resp...
Introducing Comscore Predictive Audiences
Comscore was joined by our launch partners IHS Markit, PlaceIQ and TransUnion to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, au...
Three Trends Rebooting TV Measurement
Evolving YouTube Measurement with Google Ads Data Hub
Top 10 Burning Issues in Local Television
More Front-End Automation Needed For Addressable TV: DISH’s Arrix